Stories for action

Encouraging people to prepare for the consequences of extreme weather events or the climate crisis can be difficult – the scale of the issue is daunting. Awareness of the impacts is increasing, but how can we spark action from that knowledge? Through stories…

Listening to stories produces chemical changes in our brains, which release oxytocin, the hormone that causes us to care about the people involved. This chemical stimulation is why sharing personal stories is the fastest way to bond with people, and why storytelling can encourage behavioural change.

Through the emotional connections created within a story, we can inspire people to think differently and more positively about difficult subjects, helping them to be better prepared for whatever the future climate brings.

Discover more about our work on stories and narratives – or cook up your own story with the help of our story recipe book!